Digi-Pak

This is our initial idea for our digi-pak. The inside right panel is where the CD will be kept, we plan to have a base colour for a background covered with either tea stains or chalk smudges. This links to the mess within the music video and gives the band a 'carless' image about everything other than their music. We want the smudges to be similar to this-

The back cover is similar to a shot within our video of the lead singers feet and lower legs with a dirty mug beside his foot. This further links the digi-pak to the messy-nature shown in the video. It also highlights how the band are alternative as the audience are not continuously shown images of the band which differs from mainstream artists' digi-paks. The back cover also shows the title of the tracks on the disc as well as our production company name. We were inspired by this back cover of a digi-pak-

The front cover depicts the band positioned next to one another as well as the track name and band name. However this was discussed and to avoid the band appearing too stereotypical to boy bands we have decided to present them as edgier and fresher. We decided we want to depict them on their set (bedroom) playing their instruments. This will show how their main passion is music and will also help the target audience to relate to them. We want to show how they started out in their bedrooms like other aspiring bands and to also have a link with the video for the track. This photograph of the Arctic Monkeys and also one of their digi-pak covers inspired our own ideas-

















The inside left panel depicts an overflowing ashtray. This will further highlight their messy nature shown in the video but also give them a slightly 'rock and roll' image similar to The Rolling Stones or The Libertines.