Name of Band - The Factory
Genre – indie/alternative rock band.
Star image – Performer - more about the music. Like everyone else (ordinary). Similar image to The Foals and The Maccabees (pictured above).
Target audience – teenagers/young adults both male and female.
Track Choice – Arctic Monkeys – Fluorescent Adolescent
Concept for video:
Their career experience from playing in their bedroom gradually through stop motion moving to studio with lights etc.
Represents ‘making it big’ and how far they have come.
Focused on ‘lad’ culture and the unity of the band. We would like to use stop motion similar to : Passion Pit - Sleepy Head (Stop Motion)
Star Image: Costume – buttoned up polo shirts/shirts,
skinny jeans, adidas trainers, chelsea boots etc.Key shots/scenes: On the left is an example of a messy bedroom we would use and possibly use stop motion to turn this room in to a studio by taking objects out and replacing others.
Performance, Narrative and Thematic Elements: The performance aspect is the
band playing in the bedroom followed by a studio with lights, full band kit perhaps guitars. The thematic element is the bedroom changing from bedroom to studio. This represents the transformation of the band from normal life (ordinary) to becoming performers (extraordinary). 
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