Evaluation of Rough-Cut of Pop Promo

After completing the rough-cut of our Pop Promo on Final Cut Pro we discussed the strengths and weaknesses of it. We established the strengths and weaknesses of the piece as well as deciding the next steps towards our final cut. We agreed that the sequence’s initial strengths were the shots containing ‘stop motion’, which were effective, however in the next stage of post production we need to use a split screen effect to incorporate a band member and the ‘stop motion’ effects within one shot. The structure of the rough cut we also decided was successful and there was a clear through line and message behind the promo, the wide shots used contributed to the structure and ultimately make the performance element clear and engaging as well as maintaining continuity. Despite our ‘lead singer’ being unsure of the lyrics we managed to find enough shots and sync him ‘singing’ successfully to the track. However, the weaknesses we found within the promo are the panning/tilt shots containing a ‘hand held’ element, we decided that these shots did not fit with the concise cuts throughout the promo and also made it appear to be a ‘home made’ film and therefore appear less professional so the fundamental next step is to find alternative shots. We also need to tighten the cuts between each shot and sync it to beats within the track to make the promo run smoother. Finally we agreed that the transition from the living room to the studio needs to be bigger, we will achieve this by incorporating white frames on the shot in after effects and ultimately making the transition stand out more. We also wish to place further emphasis on the ‘Marshall’ poster as it provides the concept that the band ‘dream’ of ‘making it big’ and links to the ‘Marshall’ amplifiers used in the final set suggesting that they have ‘made it’. Overall the rough cut it is a decent first cut and with the required changes I am sure the final sequence will be successful in portraying our aims behind the promo.